Are you feeling stagnated, stuck, or frustrated with your business?

The logo for Terzakis and Associates

12-Month Marketing Part 3: 3-Reasons Why Coaches Need to Hire a Support Team

A common piece of advice from business coaches to those who want to grow their business is to hire team members who can do the support work, so you can focus your efforts on money generating activities (MGA’s baby!).

In other words, don’t waste your time doing bookkeeping or answering emails because you’ll make more money selling your **signature program or coaching clients.**

So, how’s a business supposed to run smoothly when you’re not doing those necessary support tasks?

Simple, really… you hire people to do those tasks for you.

There are expert **Virtual Assistants** who can create an organized inbox with filters, folders and labels in mere minutes. There are expert Bookkeepers who find joy in numbers and live for balancing your books each month. And there are still others who adore creating online content and helping customers with their questions and problems.

This is the team you need to create.

There’s Not Enough Time in Your Day

If this is your excuse for not getting tasks done, then it’s time to hire at least one team member. Make a list of your most pressing tasks that need doing and hire the appropriate person for the job.

Start small if necessary, paying a **Virtual Assistant for 5 hours a month**, for instance, and then work up from there as you become more comfortable delegating tasks to her. You’ve just **gained 5 hours** in your month **so use it wisely!!**

You Can’t Clone Yourself

How on earth can you coach your clients while also getting prospects into your sales funnel and creating books or other signature programs? You can’t, plain and simple, because there is only ONE of you!

This leads back to you doing the money generating activities.

**Hire a ghostwriter** to write your book or programs; hire a **Virtual Assistant** to help with administrative tasks; hire a **Customer Service Specialist** to answer your phones and client questions.

While they work, you work on building relationships with your clients and prospects.

You Don’t Have Time to Learn the Latest Technology

Technology is wonderful and keeps improving every day but who has the time to learn all these programs and apps?

Canva is certainly a cool tool for designing graphics but instead of fooling around for hours to design your book covers or social media graphics, hire a graphic designer who already knows about design and color principles and likely has the latest and greatest design program.

There’s no learning curve here.
You only have to explain your vision to the designer and let her take over.
Again, focus on your money generating activities.

I Don’t Know What Tasks to Give Up

Giving up control can be intimidating but if you have a business plan (if you don’t, then ask us and we can help you with this, too) and know exactly what tasks YOU want to handle, the art of delegation becomes much easier.

If you need help planning these next steps in your business, check out my newest workshop, **Your 12-Month Marketing Calendar:** Plan Your Programs, Content, and Promotions for the Entire Year!

In this **4-module workshop** we start off with making a business plan and creating action steps, then we work through productivity tips and tools as well as how to plan your offerings and your promotional offers.

After you get a plan in place, it will become more obvious what type of service providers you’ll need and for which tasks.

[Learn more about the workshop here.](

Leave a Reply

Your email address will not be published. Required fields are marked *


Still Looking for More?


join us on


Copyright © 2023 Terzakis & Associates | Privacy Policy | Made with Love by BT