Have you been in this scenario:
your website got a professional makeover, your products and services are spiffed up and ready to sell, and you open your coaching doors waiting for that first client to find you. You’ll have some sales, some inquiries about coaching, and some sign ups to your email list.
But then you’ll get feedback from people who don’t take that next step to hire you as a coach. Or the sales of your products will slow down to a trickle.
Trust me, you’ll get myriad reasons why prospects don’t sign on but it’s hard not to take that rejection even a little personally.
But here is the hard truth: they are not rejecting YOU personally; they are simply not ready right now to hire a coach (or by your eBook or even join your group coaching).
At this stage of our own growth, I can promise you this: how you handle this rejection will foretell how your business will grow over the years.
1. Thank your prospects for their feedback. Yes, indeed thank them! Many people shy away from giving negative feedback but it can only help you in the long run. Don’t be afraid to ask that question because how can you improve if you don’t know why you received that rejection? This is not the time to blacklist them on social media; quite the opposite. Continue following them, respond to their posts and comments, and show them and the world that you are available when they change their mind about coaching.
2. Offer a lower-priced coaching option. If a prospect can’t afford your 1:1 coaching, suggest a group program or a home study course. You should have a library of products at varying price points so you can attract a wide array of clients, no matter what their economic level. If you don’t have a library yet, encourage them to opt-in to your email list so you can stay in contact and let them know when you have new products added.
3. Be consistent in your marketing efforts. Don’t throw in the towel simply because your sales have slowed down. Oh heck no!! Do the exact opposite: find new ways to reach your target market. Be proactive with making offers to your email list. Post more frequently on social media to increase your visibility. Take advantage of real life networking events to meet local business owners (yes, they’re starting back up!). It’s tough to build a business from the shadows so make a determined effort to come into the spotlight and toot your own horn.
Most importantly, have a **follow up plan** with anyone who has turned down your coaching.
_Maybe_ the timing isn’t right.
_Maybe_ they need to grow their own business before hiring you.
_Maybe_ they need to handle some family expenses first before focusing on their business.
Here’s the point, you just never know when the timing will become right, so always find a way to follow up or stay in touch.
Also, ask for referrals. The timing may not be right for Prospect 1 but maybe they know someone in their circle who would be your ideal client.
It bears asking because you never know when a personal introduction can lead to your ideal client. Are Your Prices Turning People Away From Your Programs?
If you’re concerned that your prices don’t reflect the value of your offerings, it’s time to re-evaluate and accurately calculate your pricing structure.
In the past, I’ve presented a class, “_**How to Get Paid What You’re Worth**_,” which is a 2-part zoom class, that you can complete in the privacy of your own home.
If you are interested in attending…let me know! If we have an enough inquiries – I will offer it. Honestly, this information is empowering AND essential to your growing business. Each lesson will have its own workbook with checklists so you can take serious action and match your pricing to your offerings. Again, if this is of interest, email me directly at [email protected] I’ll look forward to hearing from you soon!