Who doesn’t love automation?
For me, at this stage in our business – I love it.
Some common examples are shopping carts and membership sites that automate your sales and content delivery.
Email autoresponders automate relationship building – and it can be done with warmth and heart.
And calendar apps automate your schedule (thankfully), putting an end to the frustrating back and forth of setting appointments.
Not only does automation save you time and dime, but it helps ensure quality and consistency as well.
Just imagine how confusing it would be to your customers if you didn’t have a shopping cart, but instead sent them an invoice for every single purchase and each invoice was a different cost.
Or what if your 16-week group coaching course sometimes arrived by email, and sometimes in your Facebook group, and worse – not at all?
Now these might seem silly, or even a bit over-the-top, but this is _why_ automation tools exist—to keep everything running smoothly and as expected.
Can you automate everything? The plain and simple answer to this is no…in fact, hell no.
But you can implement this same level of efficiency and consistency by creating systems and workflows.
Document Everything
What would happen if your project manager or executive assistant were no longer able to work?
Be honest: Could you easily (and quickly) train someone else to take over?
For far too many small business owners, the answer to that question is a definitive NO.
When all the instructions for completing a task reside only in one person’s head, you’ve set yourself up for catastrophe. TRUST me…please!!
Sure, in the event that someone becomes ill or wins the lottery, you would probably recover, but how long would that take?
Rather than risk struggling with logins and procedures, make it a point to document every task in your business, from how you manage your email to how a new product is launched. That way, if your best VA decides to elope with her Prince Charming, another team member can step in and cover for her.
Seek Out More Efficient Systems
Just because grandma always kneaded her bread by hand doesn’t mean that’s still the best way and only way to do things today.
Now that new stand mixer takes all the work out of bread making, while still keeping the flavor in.
Where can you make your business more efficient, while still keeping the personality and brand your clients love and trust?
Consider the following:
1. A hosted help desk solution with “canned responses” to the most common questions.
Click a button and answer in seconds instead of typing out a 3-paragraph response.
2. Document templates ensure everything is formatted in a way that matches your brand and will save you hours on every worksheet, resource guide, and even sales page and blog post.
3. Duplicate your repeatable projects inside your project management system, change the dates and key details, and instead of spending 30 minutes assigning tasks to your team, you’ll spend 30 seconds.
It might also be time to upgrade your tools if what you’re using is no longer as efficient as it could be. For example, if your autoresponder can’t move customers from one email funnel to another based on their behavior, you’re missing out on sales, and dear friend, this is a very big problem!
Consider upgrading to Pipedrive, Monday.com, Active Campaign, Ontraport or what some consider, the gold standard: Keap. Keap is what we have implemented and our lives are better for it! Happy to connect you to our Goddess of all knowing Keap, she can make your sales process more automated AND profitable! That’s a promise!
Finally, take a look at your business and the tasks you and your team perform all day, every day.
Where can you be more efficient?
What tools would help you maximize your time?
Making changes in these areas will add hours to your day, and greatly reduce your overwhelm and stress levels as well.
As always, if you need support and guidance with this, well, just call us… always happy to help!
