Category: Uncategorized

"The first rule of creating products, a new service offering, or of planning events is to understand your audience. This is true no matter what business or market you are in?

Before you start asking for volunteers or hiring event planners, it’s important that you understand what your objectives are of them and perhaps most important – how are they going to support your audience.

In person events are starting up... at last! So, let's get planning! Having a successful live, in-person event requires a little more work than a webinar or Zoom but they are much more profitable and fun. Sure, they take a bit of planning, but if you follow these tips, you’ll be well on your way.

So, did you know the fine art of delegation is perhaps _the_ one behavior most, if not all, new clients struggle with in their growing small business. It's true!

Good business Advisors are able to look at a company objectively, ask the hard questions, and guide the owners through the process of creating a plan for future growth. Consider a business Advisors your objective third party, the one who can sort through the processes that work and those that don’t...

Are you trying to learn everything about everything in an effort to save money? Sure, it’s tough to admit you need help but... if you continue being everything to everyone, you’ll burn out and resent your business. I see it all the time!

Professional photos mean a world of difference if you’re trying to create or improve your personal brand. While a simple headshot taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on...

What was true in the past is still true today: people want to hire and buy from those they like, know, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself. What is authenticity?

Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market.

Company branding is so much more than your colors and your logo but choosing colors to represent you and your company’s image is usually where more people start in the branding process.