Did you know: as an online business owner, most of the content you produce could be called copy-writing at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copy-writing! Here are a few suggestions on how to better use this new skill!
You’ll get a ton of reasons why folks don’t sign on but it’s hard not to take that rejection even a little personally. But here is the hard truth: they’re not rejecting YOU personally; they’re simply not ready right now to hire a coach.
Here’s how to rebound when this happens in your business…
Marketing your business is a task that should never have an end date. You should always have a steady stream of prospects inquiring about your coaching, opting into your email list, or purchasing your products.
When you stop having that steady flow, it’s time to re-evaluate your marketing efforts.
Smart small business owners know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available – and using all free tools may harm your credibility with your clients.
… every small business must know and understand the demographics of their target market. For solo-preneurs running on limited budgets, this information is even more critically important so you can invest your marketing money wisely.
Job burn-out is a very real thing, whether you work for a large company or you work for yourself in your small business.
Slowly, over time, you start hitting the snooze button; you procrastinate about starting projects; you suffer from writer’s block when it comes to creating products; and you don’t look forward to your coaching calls.
Planning and getting sponsors for your live events goes hand-in-hand. Sponsorships can not only add to the bottom line by increasing the revenue on your event, but it can also add to the success of the event itself.
Making the most of your event’s earning power does take a bit of planning so let’s go over some of the important points …
“The first rule of creating products, a new service offering, or of planning events is to understand your audience.
This is true no matter what business or market you are in?
Before you start asking for volunteers or hiring event planners, it’s important that you understand what your objectives are of them and perhaps most important – how are they going to support your audience.
