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Storytelling: How Much is Too much for Small Business Owners To Share?
When it comes to branding and your online presence, we’ve talked before about the importance of storytelling and authenticity, emphasizing that being genuine is the most powerful branding strategy. But just how open and honest should you be when it comes to sharing your story? Some prominent figures...
Clarifying Your Offerings for Bigger Profits
One common mistake made by both new and experienced entrepreneurs is the failure to establish a clear understanding of their ideal client. All too often we mistakenly believe that our products or services are suitable“for everyone.” And while it might be true that everyone could u Imagine two stores...
Finding Your Ideal Client: A Step-by-Step Guide
One common mistake made by both new and experienced entrepreneurs is the failure to establish a clear understanding of their ideal client. All too often we mistakenly believe that our products or services are suitable“for everyone.” And while it might be true that everyone could use your help, it’s simply...
Embracing Your Brand Voice: Your Company's Greatest Asset
Does Your Branding Really Matter? Successful marketers understand a hidden truth: customers don’t just purchase a product – they invest in you. They are drawn to your personality, your expertise, and the distinctive qualities that make you stand out. Gone are the days when “branding”...
Topic Matches for You
The Power of Storytelling in Marketing
Harnessing the Influence of Stories for Business Growth Storytelling is a powerful tool that can touch a nerve, reach a new audience, and boost your sales. As humans, we are drawn
Finding the Balance: How Much Transparency Should You Share in Your Story?
Here’s How to Find the Perfect Balance of Transparency in Your Brand Story. When it comes to branding and your online presence, we’ve talked before about the importance of storytelling and
5 Ways to Avoid Burn Out in Your Consulting and Coaching Business
when you pull random numbers out of thin air because they “sound good to you”, chances are you’re underpricing your time and devaluing your services (fact).
