Author: Susan Terzakis

Pivoting to the Path of Least Resistance

A few weeks ago, Jessica and I were traveling home from a trip to Denver. Always sticklers for preparation, we’d checked in online the night before and arrived at the airport at least 2-hours ahead of our flight. That way, we’d have plenty of time to spare.
Or so we thought.

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5 Things to Know About Finding Clients on LinkedIn

With business relationships, you just never know who you’ll meet that will possibly send you your most lucrative client, so growing your network steadily and consistently makes good business sense.
However, if you think blasting **LinkedIn** users with connection requests is the way to go, put the brakes on your plans and rethink your strategy. Here’s some well-researched advice:

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Stay in Your Own Lane… please

I’ve seen it happen time and time again.
A promising start-up just begins to make sales, gains market share and then… as if out of the blue, the owner does a pivot into a completely unrelated niche or business?!?

All that work – – GONE!!
Let’s agree to not do that.
Rather together, let us try the following steps…

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4 Automated Systems to Scale Your Business

There comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself. Sure, when you’re just getting started you really are the “chief, cook and bottle washer.” But as your business grows…

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