Category: Business Management

When it comes to branding and your online presence, we’ve talked before about the importance of storytelling and authenticity, emphasizing that being genuine is the most powerful branding strategy. But just how open and honest should you be when it comes to sharing your story? Some prominent figures...

One common mistake made by both new and experienced entrepreneurs is the failure to establish a clear understanding of their ideal client. All too often we mistakenly believe that our products or services are suitable“for everyone.” And while it might be true that everyone could u Imagine two stores...

Not only does automation save you time, but it helps ensure quality and consistency as well. Just imagine how confusing it would be to your customers if you didn’t have a shopping cart, but instead sent them an invoice for every single purchase and each invoice was a different cost.

As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.”  With all the moving parts of a business to look after, it’s no wonder that some things fall through the cracks, thus affecting your business growth and bottom-line profits. 5 Mistakes That Will Diminish Your Profits if...

Don't be the dog chasing it's tail... instead do this -